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BIO ...................
Andrea Sghedoni is a creative director with a background as an art director and designer, with 20 years of experience in the industry. His expertise spans diverse areas such as advertising, UX, digital strategy, and branding, enabling him to craft comprehensive 360-degree projects.
Throughout his career, Andrea has developed digital, print, and film solutions for a broad spectrum of clients. These include globally recognized brands such as McDonald's, Nutella, Ferrero Group, Campari Group, Galbani, Stellantis, L'Oreal, P&G, as well as impactful organizations like Emergency, Legambiente and Fabrica.
Since 2021, Andrea has been part of the Leo Burnett team as a Creative Content Supervisor, working on the agency's main clients, especially McDonald's, on which he is developing 360-degree integrated campaigns that cover all creative touchpoints from TVC to digital activations, coordinating efforts with media and PR teams. Additionally, he is collaborating with the lead team to guide the agency in integrating new technologies such as generative-AI.
Art, new media, and new technologies are the primary forces that fuel his creativity. In every project, he is committed to blending these disciplines, consistently striving not only to innovate and inspire but also to create relevant projects oriented towards business and results.
To date, his collaboration with various clients has led to numerous awards and nominations at national and international levels, including Cannes Lions, ADCI, ADCE, New York Festival, Effie, Eurobest, Clio Awards, OneShow, and D&Ad.
CONTACT .............
Linkedin – https://www.linkedin.com/in/andreasghedoni/
Behance – https://www.behance.net/sghe
Instagram – https://www.instagram.com/sghe/
Template Store – https://app.gumroad.com/cromie
EXPERIENCE
Leo Burnett Italia – Associate Creative Director
luglio 2021 - Present - Milano, Lombardia, Italia
Ogilvy Italia – Digital Art Director
marzo 2017 - Present (4 y 6 m) Milano, Italia
Over the years in Ogilvy I have learned creativity based on strong strategic thinking and human insights. I have curated international projects for love brand such as Nutella, Campari group, Emergency, Ferrari, L'Oreal and many others.
Alquimia WRG – Senior digital Art Director
ottobre 2012 - febbraio 2017 (4 y 5 m)
In Alquimia I worked a lot on crafting beautiful digital project on brands as Isaia, Fabrica, OVS, Coin, Alcantara, and win digital awards like awwwards for Fabrica digital experience.
Tazebao – Art Director - Co-founder
2009 - 2012 (3 anni)
Tazebao was a collective of creatives, designers and developers who took care of launching Modenese brands on social and digital platforms.
Blu office - Due Ti forniture – Art Director
2007 - 2009 (2 y)
I was in charge of the company's design and printing department. A short experience that taught me to manage clients directly and solve business problems related to design.
Serigraf – Graphic Designer - production and printing
2005 - 2006 (1 y)
In Serigraf I learned all the post-production, pre-production and production techniques related to printing, packaging and marketing materials.
essent'ial – Graphic Designer Internship
2004 - 2005 (1 y)
My first experience in the world of design and communication.
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